Smart phone pioneer and giant on Tuesday announced a new blackberry platform at it’s Blackberry World 2012 Conference in Orlando, Florida. The immediate question is whether it is to late for the once smart phone giant to recover the lost market share to Apple (IPhone) or Google (Android)? RIM vice president Alec Saunders said. “Developers building for BlackBerry 10 will be able to easily create the kind of cutting-edge apps that deliver truly engaging experiences and ‘wow’ customers, whether through integration with native features and other apps like BBM or by leveraging the new signature design elements of this new and powerful mobile computing platform.”
While the prototype device looks very promising with its 4.2 inch screen running at a high 768 x 1280 resolution. It features micro-SD expansion and micro-HDMI for video-out. Notably lacking, however, is RIM’s once-vaunted physical keyboard. The prototype is a touch-only device. In fact, there isn’t a single button on the front of the device.
I still believe they are doomed no matter what moves they make at this point. It is going to take a herculean effort by the CEO and RIM executives to stop the bleeding. Question is how long can they continue?
